Creator
Toolkit
A curated list of the software and gear we recommend to our creators. Whether you’re just starting out or scaling to millions of subscribers, having the right tools makes all the difference.
Software
Video Editing
Adobe Premiere Pro
The industry standard for professional video editing. Powerful timeline, robust color grading, and seamless integration with other Adobe apps.
DaVinci Resolve
The industry standard for professional video editing. Powerful timeline, robust color grading, and seamless integration with other Adobe apps.
SEO & Growth
TubeBuddy
A must-have browser extension that integrates directly into YouTube to help you run channel audits, optimize tags, and A/B test thumbnails.
VidIQ
AI-driven insights to boost your YouTube views. Offers keyword research, competitor tracking, and daily video ideas tailored to your niche.
Thumbnails & Graphics
Canva
Quick, intuitive graphic design platform perfect for creating high-converting YouTube thumbnails, channel art, and community posts.
Streaming & Recording
OBS Studio
Free and open-source software for video recording and live streaming. Highly customizable with scenes, sources, and audio mixing.
AI Audio & Video
Descript
Edit video by editing text. An innovative tool that automatically transcribes your footage and lets you cut video just like a Word document.
Planning & Organization
Notion
The ultimate workspace for content creators. Use it to script videos, plan content calendars, and manage brand deal pipelines.
Gear
Cameras
Sony A7IV
The industry standard for professional video editing. Powerful timeline, robust color grading, and seamless integration with other Adobe apps.
Microphones
Shure SM7B
The legendary broadcast dynamic microphone. Delivers smooth, warm vocals and rejects background noise perfectly for talking-head videos and podcasts.
Rode VideoMic NTG
Highly versatile on-camera shotgun microphone. Offers broadcast-grade sound, infinite gain control, and USB-C connectivity for direct-to-computer recording.
Lighting
Elgato Key Light
App-controlled, edge-lit LED panel that provides soft, flattering light while taking up minimal desk space. Essential for stream setups.
Aputure 120d II
Professional-grade COB LED light. Pair it with a Light Dome softbox for that cinematic, high-end YouTube studio look.
Capture Cards
Elgato Cam Link 4K
Easily connect your DSLR, camcorder, or action cam to your PC or Mac. Turns your high-end camera into the ultimate webcam.